Adventure EDU in Amami Oshima


Hello everyone.
From November 7th to 10th, Adventure Travel Guide Training took place on Amami Oshima. This training program was organized by the Adventure Travel Trade Association (ATTA), the world’s largest adventure travel organization. Educators from the United States and Colombia came to Japan to teach, covering global trends and standards.

The lectures included a wide range of topics such as trends in the global market, essential skills for adventure travel guides, customer service, group management, storytelling, safety management, and sustainability. What made this training exceptional was the opportunity to put into practice what was learned in classroom sessions through short workshops and fieldwork. While I have undergone various training sessions before, this was the first time I experienced such a strong emphasis on practical application.

I’d like to share some insights on safety management and sustainability, which I found particularly interesting.

In terms of safety management, two key points were emphasized: ① knowing your customers well and ② providing sufficient explanations. In ①, understanding details about your customers, such as their health, age, companions, hobbies, etc., contributes to safety management. This includes not only managing risks related to existing medical conditions or allergies but also addressing the gap between customer expectations and the services provided. In ②, it’s crucial to effectively communicate pre-travel information and precautions and conduct thorough briefings on the day of the tour for safety management. Importantly, risks may not only arise from the natural environment but also from the customers themselves, highlighting the importance of clear communication in risk reduction.

Regarding sustainability, there were many valuable insights. While it’s common for guides to be conscious of avoiding single-use plastics and conducting eco-friendly tours, it’s equally important to convey this information to customers. For example, one day during the training, we had lunch provided by a local guesthouse in Naze. The ingredients for this lunch were sourced locally, and the boxes were made from sugarcane peel, a material that returns to the soil. The guide needs to convey this information to customers and clearly explain why such a lunch was chosen. By doing so, the guide can naturally influence the customer’s awareness. Additionally, sustainability isn’t just about the natural environment but also involves being conscious of the impact on the local community. Sustainable tours can only be achieved by gaining local understanding and conducting tours with the community’s support.

There were many more learnings during these four days. I believe that the impact of this learning will be more significant when shared with others, and I’m eager to share this information. If you’ve read this article and are interested, please feel free to reach out!

 11月7日から10日まで、アドベンチャートラベルのガイドトレーニングが奄美大島で行われました。これは、アドベンチャートラベルの世界最大の団体であるAdventure Travel Trade Association(ATTA)によるトレーニングプログラムで、アメリカとコロンビアから講師が来日し、世界のトレンドやグローバルスタンダードを学ぶものです。